Client Ad Questionnaire | Black Crest Impact

01

About your business

Who are we creating this for?

Business name Required Your name / best contact person Required Phone Email Required Preferred contact method Website or business address What does your business sell or provide?

02

Product or service to advertise

What are we promoting?

Which specific product or service should this ad feature? Required What makes it different, better, special, or worth buying? What problem does it solve or desire does it satisfy? What are the three most important benefits? What proof, story, result, guarantee, or reason to trust can we use?

03

Your customers right now

What is happening today?

Who buys from you now? Describe your current customer, sales, or advertising-response level. Which products or customer types are most profitable? Where do your current customers come from?

04

The customers you want to attract

Who should the ad move to action?

Describe your ideal customer. Required What age, location, lifestyle, or business type best describes them? What matters most to them when buying? What are their biggest needs, problems, wants, or frustrations? What would make this customer stop, notice, and act?

05

Your advertising right now

What should we build on or improve?

Where do you currently advertise? What do you like about your current advertising? What is not working? Do people notice your advertising but fail to buy or contact you? Explain. Has any advertisement worked especially well? What made it successful?

06

Your goals

What would success look like?

Select every goal that applies.

Bring in more customers Increase sales or revenue Promote one product or service Reach a different customer type Create a premium or high-end image Look more professional Create urgency Build brand recognition

What specific result would make this advertisement successful? What is your current customer or sales level—and what do you want it to become?

07

Offer, message, and action

What should the reader know and do?

What offer, price, promotion, or main message should appear? What single action should the reader take next? What contact information must appear in the ad? List any required facts, claims, disclaimers, or exact wording.

08

Size, look, and materials

How should the finished ad feel?

What size advertisement do you need?

Quarter page Half page Full page Not sure yet

Which overall feel fits your business?

Premium and elegant Bold and strong Modern and technical Warm and inviting Traditional and trustworthy Direct and urgent

Which materials can you provide?

Logo Product photos Brand colors Publication specifications

List brand colors or other visual direction. What should NOT be used—colors, images, styles, or words?

09

Publication and approval

What do I need to know before work begins?

Publication or placement Deadline Who gives final approval? Is there anything else Black Crest Impact should know?

I reviewed my answers and they are ready for Black Crest Impact. Required

Tell me what your ad needs to accomplish.